"Live urban branding"
Teams: 18 teams of 10 staff
Location: 18 locations nationwide
WKD approached Impetus for an original and cost effective strategy. 180 strapping staff wore branded sandwich boards to ‘paint the town red.’ They mingled with the public to help create awareness of WKD Red, visiting bars, pubs and city centres. We incentivised teams to be as creative as possible,providing WKD with fantastic campaign photos.