Case histories
Virgin Mobile Camera Crews

“Smile, you’re on Virgin camera”

Days: 38
Teams: 3 teams of 4 staff
Location: Nationwide

Impetus’ teams posed as camera crews and hit the street to publicise the Virgin Lobster Phone. Over 11,500 live demonstrations were given as the TV crew filmed an ‘interviewer’ chatting to the public. The activity increased the footfall and the number of sales within the stores.