“Sky creates 150,000 new warriors”
Teams: 1 team of 11 Maori performers
Location: 27 locations over 11 regions
To create excitement and promote the Lions Tour of New Zealand airing on Sky TV, Impetus sourced a Maori tribe, who travelled around the country and performed over 250 warrior dances. More than 150,000 people either took a master class or were part of the crowds, creating a huge buzz in central city locations.