Case histories
Robinsons Smooth Pure Sampling

“The single best way to drive volume sales”

Days: 300
Teams: 12 teams of 5 staff
Location: Nationwide

12 teams hit the road for an intensive sampling campaign, forming a vital part of the summer launch of Robinsons Smooth Juice. The teams poured a staggering 1 million samples of juice which were enjoyed by mums and kids. Independent research additionally proved that sampling is the key to driving trial and amplifi es the effect of marketing campaigns.