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Nike Rugby World Cup Merchandising

“Dressing for battle”

Days: 3
Teams: 8 teams of 2 staff
Location: London

Could Impetus’ merchandising for Nike, ‘Not without a Fight’ campaign have played a part in England’s success in the 2007 World Cup? 100s of pubs were merchandised with posters and flags. T-shirts were also given to fans watching the game. 13,500 pieces of collateral were distributed in total.