“5000 paper pigeons in Leicester Square”
Teams: 1 team of 5 staff
Location: Central London
Impetus placed a flock of 5000 Origami ‘pigeons’ in Leicester Square with each pigeon bearing a £3 off discount voucher for HSBC’s ‘China Design Now’ – an exhibition at the V&A. The stunt created a huge amount of PR exposure for the exhibition which resulted in features in major newspapers and ITV London Tonight.