Case histories
House of Fraser Conversational Marketing

"Stylish girls hit the streets to chat about House of Fraser”

Days: 2
Teams: 1 team of 6 staff
Location: Oxford Street, London

Impetus’ staff were hand picked and professionally styled before they hit London’s Oxford Street to promote House of Fraser’s refurbished store with its new designer lines. They chatted with over 500 consumers and were ‘overheard’ by a whopping 1500 over the two promotional days, ultimately raising awareness and increasing the footfall at House of Fraser.