Case histories
Discovery Foods Cookery Roadshow

“Discover the world of Latin American fl avours”

Days: 82 over a year
Teams: 1 team of 4-7 staff
Location: Nationwide,Samples distributed 500,000 (25,000 demonstrated)

Impetus’ experiential staff hit the road for a year long campaign, allowing Britain to discover the fajita, quesadilla and other Mexican foods. The Discovery team visited festivals, town centres, supermarkets and exhibitions where our staff gave live demonstrations. Our chef wrapped up 25,000 samples while Carlos The Cactus engaged with consumers.